Ecotourism or ecological tourism translates into responsible travel to natural areas that conserve the environment and improves the well-being of its local inhabitants. It is a section of tourism focusing on local cultures, heritage, wilderness, nature adventures, volunteering, team-building, personal growth and learning new ways to live on the planet. Typically defined as travel to destinations where flora, fauna and cultural heritage are the primary attractions, ecotourism extends to the enhancement of cultural integrity of the local people.

The evaluation of environmental and cultural factors and the initiatives by hospitality service providers in promoting socio-economic opportunities for local communities and indigenous populations are also an integral part of a responsibly and positively managed ecotourism. This effort extends to encouraging recycling and conservation of energy and resources.

Many global environmental organisations and aid agencies favour ecotourism as a vehicle to sustainable development. Ideally, true ecotourism should satisfy several criteria, such as:

conservation (and justification for conservation) of biological diversity and cultural diversity, through ecosystem protection promotion of sustainable use of biodiversity, by providing jobs to local populations sharing of socio-economic benefits with local communities and indigenous people by having their informed consent and participation in the management of ecotourism enterprises. increase of environmental & cultural knowledge minimisation of tourism's own environmental impact affordability and lack of waste in the form of luxury local culture, flora and fauna being the main attractions For many countries, ecotourism is not seen as a marginal activity intended to fund protection of the environment but rather as a major sector of the national economy and as a means of attracting tourists. Agro-tourism is defined as the style of vacation in which hospitality is offered on farms or plantations, such as that which is offered at FELDA Plantation Resorts locations. This may include the opportunity to assist with farming tasks during the visit. Agro-tourism is often practiced in wide-spread agricultural areas and includes any farm open to the public at least part of the year. Tourists can pick fruits and vegetables, ride horses, taste honey, learn about the crops and produce, shop in gift shops and farm stands for local and regional produce or hand-crafted gifts, and much more. Each location generally offers a unique and memorable experience suitable for the entire family.